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Category: Marketing Tips
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Posted: 7/6/20150 Entries
What Did You Call Me?
By Patricia Meek
Would you rather retire to an 'active mature community' or a 'senior facility?'  Be very careful not to offend your customers with insensitive wording. At Georgia Hosting, we take such things into consideration when we develop websites and marketing for your company.

Here's another example: "55 and Older Community." Aging folks don't want to think about getting older, please. Call it "55 and Better."
The Maturing Population, also known as Seniors, has been taking most of the brunt of such insensitivity, but there are other populations who can become just as offended: any race or culture gender reference, small children, awkward teens, women for a multitude of reasons, animal lovers, and the list goes on.. 
Georgia Hosting editors take such things into account when developing a website. We find that it's better to have have several people from your age/culture/whatever bracket review the website or marketing copy before publishing it. If possible, it is always even more telling to watch their reactions to the words.
Call Georgia Hosting's Web Content Editor to get more information and about writing carefully worded targeted copy. Call 770-356-5173. 
Posted: 4/27/20150 Entries
The First Thing You Need To Know
By Patricia Meek
When it comes to developing a branding and marketing plan, the first thing you need to know are your customers. Just exactly who is going to buy your service or product, and where do they congregate?
Start Here
Suppose I sell soap. Well, anyone would need that. But what if it is all natural pomegranate-lime soap?
Not Everybody Wants You - Find Your Customer
Well, that narrows the customer field. Do some research into who buys soaps that are similar. Now you are looking for people who are primarily women, who don't mind spending more to have something unique, and who care about ecology and health. You will not find them slogging through the markdown bins at Wally Mart. So you can surmise that they are women with refined aesthetic tastes and some money to spend. Either young singles with jobs, or older women who don't have kids to put through college.
Find Out Where They Shop
Where would you find an audience like that? Health stores, organic grocers, bath boutiques, gift and bridal stores. Perhaps more so in populations such as Asheville NC, Savannah GA, California and the Northern Pacific, where people are a little more free spirited and health conscious. You might visit to get a better sense of who these buyers are. You might even consider cross-marketing with some of these places. Ask a boutique owner if he will sell or give away some of your product (advertising your website for more purchases) in exchange for a blurb about his boutique on your website.
Now You Are Ready To Build
This information tells you how to design your website to make such buyers feel at home, and how to market to them.
Let Your Competitors Speed Up The Learning Curve
Once you have zeroed in, you can see exactly who your competition is, too. Just a quick bit of research for my imaginary company brought me four Asheville competitors: Faerie Made, The Laughing Mermaid , Essential Journeys and The Appalachian soap company. Immediately, I can see three esoteric names that allude to the 'experience' of the fancy soap, and one highlighting its all-natural properties.
You can draw from their marketing experience to determine what direction you would like to pursue in designing your website and marketing your product.
Watch Your Language
Take a look at the competitor websites and notice what key words or phrases they use. Perhaps you can incorporate some into your web script. Be careful not to 'lift' whole sections or sentences out of another website. That is called plagarism. Some people will send cease and desist letters or sue you for using their work.
Just get the overall tone of the sites, notice what words many of them have in common, and use that to create your own online masterpiece that will be competitive and will reach the people who are most likely to be searching for your product.
Posted: 8/29/2014
Key Elements Of Organic Marketing
By Patricia Meek
Some Key Elements of an Organic Marketing Strategy Include:

  • Keyword Targeting
  • Locating The Active Markets
  • Consistency Of Output
  • Consistency of Branding
  • Content Optimization
  • A Good Reason To Use Your Company
  • Linking to Similar Businesses
  • Developing Customer Loyalty
  • Incentive Programs
  • Meeting Your Customers At Their Point Of Need
  • Sharing Across Several Media
  • Encouraging Feedback Response
  • Making Customers Feel Like Team Members
  • Encourage Customers To Share With Their Friends
  • Consistent Search For New Outlets
Posted: 6/3/2014
Organic Marketing Explained
By Patricia Meek
What is organic marketing?

Something organic is living and changing. Marketing is introducing yourself and developing a 'face' for your business that people recognize. Marketing on electronic media is an ever-changing terrain that requires tireless diligence to keep up with the changes.

'Organic Marketing' may start with your own website, but there are many avenues to  take to reinforce your company's branding. It's about building a relationship with your customers, and making your company known to new customers on an individual level. It's the more personalized means of marketing.
Some strategies include easily navigated web pages, providing clear and consistent communication and welcoming feedback, as well as building a relationship with customers by making them feel like they are a part of the team.
Let Local SEO Atlanta show you the many ways you can reach out to individual customers - as well as larger groups. Call us today or use our contact page to set up an appointment for a free consultation. 
Posted: 8/6/20130 Entries
Great Tips For Using SEO Internet Marketing To Benefit You
By Greg Bennett
Marketing online is probably the most effective way to reach out to the greatest amount of people. A lot of consumers use the Internet to look information on products and to compare prices for instance. Younger generations use the internet as their primary source of information. Educate yourself about internet marketing so you can reach out to your audience online. Make sure you get feedback as often as you can. It is essential that you have an idea of how others perceive your site. Ask for feedback from those people that visit your website or even friends and family. You do not have to use all the advice you are given, but at least you will be able to consider it.
TIP! To best market your website, hire a quality SEO designer. These professionals can set up your website so that when relevant keywords are typed into a search engine your company is found.
When engaging in internet marketing, monitoring what your competitors are doing is a crucial step in the process. There is competition for every niche that you could possibly work in. You need to be willing to put in a bit of time to learn the basics of website design. There is a wealth of information about HTML and CSS online, or you could check out a book at the local library. Take 30 minutes out of the day to work on your site and you will gain knowledge.
TIP! Research directories to promote your site. It's difficult to get into the higher search rankings on the big search engines without a strong SEO program.
Always keeping your eye on your competition is an essential strategy for Internet marketing. Check out the websites of competitors to look at their offers. You can also investigate their traffic stats and compare them to your site. With the use of Internet marketing, companies can very easily target advertising to reach specific groups of consumers. This is a great way to advertise what you have to offer. Another Internet marketing bonus is being able to accurately measure the advertisement's effectiveness. There are few better areas for a company to invest its advertising efforts than in online marketing.
Contact the SEO Pro's at slimVmedia today!
Follow Greg Bennett on Google+!
Posted: 9/21/2012
5 Proven Online Strategies To Increase Your Local Sales
By Staff
Want your local business to Get Noticed & Be Found and Dominate local online searches?
Local SEO has 5 proven strategies that help your potential customers find you and convert to sales as well as staying in touch with your current customer base.
Local SEO believes that the best and most effective web position is on page one at the top of all the major search engines like Google, Bing & Yahoo with your organics listing. Accomplishing that feat is easier said than done. Local SEO, has developed a guaranteed online strategy that will place your business at top of the organics in the search engines with strategic keywords and a domain matrix strategy that utilizes key phrase domains, content rich websites, video, blogging, social media, influence engines like Google Places and a auto responder follow up program.
When all these systems are implemented into one guaranteed online marketing campaign and submitted to all the major the search engines, then,  your business will dominate the local searches and will Get Noticed & Be Found!
Our 5 proven strategies include:
  1. Winning with Organics.  There are two ways to promote your business online with the major search engines like Google, Bing and Yahoo. One way is to use a pay-per-click ad campaign that charges you every time someone clicks on your ad. While this type of ad campaign can be very effective and necessary, it can also be very expensive and your competitors or  other marketers can click you right out of your budget as well as. Winning with organics is the solution. By utilizing local keywords and key phrase searches, SEO Local can build a strategic campaign around what your customer are using to find your products or services. This method will ensure your accent to the top of the search engines and guarantee more traffic that will ultimately turn into sales.
  2. Social Media Management. Establishing a Social Media Footprint is essential these days. Major corporations like Walmart, Target and General Motors are spending millions of dollars on their Facebook, Twitter and Youtube channels to better communicate with their customers and offer special deals. The same Social Media Strategy applies you local small businesses. Local SEO designs, builds and Implements your Facebook, Twitter, & Youtube accounts to reflect your Brand and communicate with your customer base in the places where they hang out online.
  3. Influence Engines Optimization.

Using affordable video production, powerful scripts and effective Internet marketing strategies Local SEO secures your place on the Web. Imagine trust and respect you will establish with your customers when you can engage them directly day or night through Video Marketing.
Using the power of Influence Engines such as Google and YouTube and social media like Facebook, you can go Viral in not time reaching markets never before possible.  
Local Search Visibility
Social Media Marketing
Blog Marketing
Follow Up Lead Capture System
Posted: 9/19/2012
Social Media Marketing
With over 400,000,000 members, Facebook is a giant that cannot be ignored. Social Networks have changed the way people research and make buying decisions. When leveraged in your favor you'll have the opportunity to build more trust, respect, and credibility than ever before. Imagine being able to have feedback on how to improve your business, and sell more on a daily basis. Imagine being able to turn every customer into a potential raving fan who will advertise for you. We make it happen, and we do it all for you.
Posted: 9/17/2012
The Importance of Lead Capture
By Staff
Did you know that that a GREAT webpage will convert 5% of it's visitors to a purchase? Meaning that over 95% of the traffic you are sending / paying for is currently going to waste. However, the AVERAGE page that offers consumers FREE info in exchange for their contact info gets 35-40% conversion. Imagine being able to instantly increase your return on leads 7 FOLD, and do it with push button automation.
Posted: 9/16/2012
Get Noticed, Be Found!
With over 97% of all Business Searches being online, its more important than ever to make sure Your Business is listed online. Get noticed and be found with our online marketing strategies, the same programs that hundreds of small businesses have used to successfully capture Internet business. 

Get noticed and be found online through local directories, Google Places optimization, video marketing, blogging, article submissions, cross-linking, and social media such as facebook, twitter and many others.
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