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Posted: 2/26/2014
Website Photos
By Pat Meek
Consider these things when using photos in your website:
Use your own photos whenever possible, so people can see the real thing.If you aren't a good photographer, it is worth it to get a professional who can display your home, product or facility in the best light.
However, when applying a concept, such as "Call now! Operators are standing by!" a stock photo of someone on the phone will do.
Before and After shots are very persuasive sellers.
People are naturally attracted to faces. Always include happy faces in your website if at all possible.
Photos do not need to be large to make a good impression. Smaller pictures load faster, keeping your viewer's attention.
Graphics such as pie charts or detailed reports should load as a .pdf so the viewer can click to get a full sized version for examination.
The main rule is to let pictures tell the story but never drown out your content.

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